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彭博Bloomberg:物聯網技術幫助中國卡車司機避免瞌睡、超速和注意力分散

2020.12.16 企業新聞

彭博Bloomberg:物聯網技術幫助中國卡車司機避免瞌睡、超速和注意力分散01

G7北京總部展示的卡車物聯網與人工智能技術。公司的名字來自世界上最長的沙漠公路——G7(北京-烏魯木齊)高速公路。攝影師:Gilles Sabrie/Bloomberg

中國有眾多的卡車在廣袤的國土上運送貨物,而在連接到 G7 車隊管理網絡之后,它們將能做到更多。

借助物聯網技術,防疲勞攝像頭能識別司機的不良駕駛情況,內置的高級駕駛員輔助系統可以發送「與前車距離過近」的警報,實時貨載稱重技術還能預防盜竊。

G7 的總部設在北京,他們的目標是把從倉庫到交付的整個物流過程中的所有步驟都數字化與可視化。據 G7 創始人翟學魂介紹,新冠疫情迫使人們待在家中,隨之網上購物激增。包括聯邦快遞、亞馬遜、中國郵政和沃爾瑪在內的許多客戶對于卡車安全和貨物追蹤空前關注,因此也帶來更多機遇。

他們的最終目的是提高物流效率。降低貨運成本可以同時提高貨運公司和生產廠家的利潤。同時,如果產品成本更低、按時送達并且完好程度更高,消費者也能從中受益。

據 Bloomberg Intelligence 分析師 James Teo 稱,中國 2019 年的物流總費用約占該年 GDP 的 15%,而歐洲和美國的這一數字只有個位數,這一差異凸顯出中國降低物流成本的必要性。

Teo 稱:「在電子商務快速增長的推動下,中國的物流需求迅速攀升。物流公司要處理的包裹數量不斷增加,亟需提高效率并降低單位成本。」

成立于 2010 年的 G7,名字取自世界上最長的沙漠高速公路 G7 (北京-烏魯木齊)。G7 利用物聯網技術采集卡車司機在駕駛過程中使用手機的次數、停車加油的次數,并大力推廣線上結算方式,促進物流行業降本增效、改善安全行駛狀況。

一名員工在對路由器進行編程,之后將用于監控卡車司機和掛車狀況。攝影師:Gilles Sabrie/Bloomberg

物聯網技術還支持實時更新卡車的載重和溫度,確保貨物以最佳狀態交付,例如需要低溫保存的貨物等。人工智能技術還可以根據眨眼頻率來判斷司機的注意力是否集中,從而幫助降低事故發生率。如果司機對于蜂鳴警報沒有反應,安全管家工作人員會打來電話,敦促休息。

中國國務院發展研究中心市場經濟研究所原所長任興洲在上月的一次會議上講到,「中國流通業得到的重視是建國以來前所未有的,并且流通和物流的效率直接影響到整體經濟的發展。」

據 G7 首席財務官張杰龍介紹,G7 已經吸引到包括淡馬錫和騰訊在內的投資者,目前正在制定新一輪融資計劃,并且可能會考慮進行上市 IPO 。張杰龍表示,公司上一輪融資是在 2018 年,當時估值達 12 億美元。

屏幕顯示的是 G7 車隊管理網絡所連車輛的實時數據。攝影師:Gilles Sabrie/Bloomberg

投資者,尤其是中國投資者,希望布局未來技術領域的需求正在上升。本月早些時候有知情人士表示,軟銀旗下的遠景基金 Vision Fund 2 正在牽頭對美國加利福尼亞州一家名為 Flock Freight 的初創公司進行 1.135 億美元的投資,這家公司的目標是改變美國國內卡車運輸貨物的方式。

G7 的其他支持者包括鐘鼎資本、厚樸投資、中國銀行等。CrunchBase 的信息表明,G7 已經過六輪融資,累計募集資金 5.1 億美元。

「下一個十年,產業數字化程度將不斷加深,」翟學魂表示。他所在的 G7 總部,鋪滿整面墻的屏幕,正顯示著公司平臺所連接的約 180 萬臺卡車的實時數據和圖像。「物流車隊的數字化和可視化管理,會是我們對行業做出的歷史性貢獻。」


以下為英文報道原文:

Trucks in China Are Watching If Drivers Doze, Speed or Slack Off

Trucks in China connected to G7’s fleet-management network do more than just haul goods across the vast nation.

Using Internet of Things technology, they can employ anti-fatigue cameras to call out bad driving, built-in advanced driver-assistance systems to send warnings about insufficient space between vehicles on highways, and real-time cargo weighing to prevent stealing.

Beijing-based G7 aims to monitor all steps along a product’s logistics journey, from warehouse to delivery, remotely. Covid-19, which has seen a jump in online shopping as people stay home and avoid crowds, has presented an added opportunity, with customers including FedEx Corp., Amazon.com Inc., China Post and Walmart Inc. more focused than ever on security and tracing, according to G7 founder Zhai Xuehun.

It’s ultimately aimed at making logistics more efficient. Reducing the cost of transporting goods means higher margins for not only trucking companies but also manufacturers. Consumers benefit too through lower costs and products that arrive on time and in better shape.

Logistics costs in China accounted for around 15% of economic expansion in 2019, versus single digits in Europe and the U.S., a discrepancy that underscores the imperative for China to lower the expense, according to Bloomberg Intelligence analyst James Teo.

“Logistics demand in China is growing rapidly, driven by the fast growth of e-commerce,” Teo said. “The number of parcels that logistics companies have to handle is rising, so there’s a need to improve efficiency in order to lower unit costs.”

G7, which was founded in 2010 and takes its name from the G7 Beijing–Urumqi Expressway, the world’s longest desert highway, collects a plethora of other fleet information too, ranging from how many times drivers use their cellphones while on the road to how many times they stop to refill gas and what electronic payment methods they rely on.

Its technology can also provide real-time updates on a truck’s payload and temperature, helping to ensure goods that need to remain cold, for example, are delivered in optimum condition. Artificial intelligence is also used to help lower the rate of accidents by determining whether drivers are losing focus based on the frequency of their blinks. If the driver’s behavior fails to response to a buzz alert, service hotline staff will place a call urging them to take a rest.

“There’s never been so much emphasis put on China’s circulation industry since the country was established,” Ren Xingzhou, former head of the market-economy research unit under the Development Research Center of the State Council, said at a conference last month. “The efficiency of circulation and logistics directly impacts overall economic development.”

G7, which has already attracted backers including Temasek Holdings Pte and Tencent Holdings Ltd., is working on plans to start a new round of funding and may consider an initial public offering at some point, Chief Financial Officer Zhang Jielong said, declining to elaborate. The company’s last fundraising round was in 2018 when it raised money at $1.2 billion, Zhang said.

And demand from investors, particularly in China, to get in on the ground floor of the technologies that will power tomorrow is rising. SoftBank Group Corp.’s Vision Fund 2 is leading a $113.5 million investment round in a California-based startup called Flock Freight that seeks to change the way goods get trucked around the U.S., a person familiar said earlier this month.

Other G7 backers include Eastern Bell Venture Capital Management Co., Hopu Investment Management Co., Bank of China Ltd. and Tsinghua Holdings Venture Capital Co. The company has raised a total of $510 million over six rounds, according to Crunchbase.

“The next decade will bring an era of deepening digitalization,” Zhai said from G7’s headquarters, where a wall-sized screen displays real-time data and images of the some 1.8 million vehicles connected to the company’s platform. “The digital and visual management of logistic fleets will be our historic contribution to the industry.”

— With assistance by John Liu, and Ying Tian

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